Brightly colored ad copy displays clothes being cleaned by flames. Catchy slogans line the page, as do an impeccably dressed housewife. Those reading the as must make a Power roll. If successful, they summon a tiny bit of Cthugha into the world. Everyone in the area must make a CON X 5 or less on a d100. If they fail, they take 1 flame damage per round until they flee the area. Additionally, they behold the essence of Cthugha and must make a SAN check or lose 1d10 SAN. If successfull, they still lose 1d2.